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July 27, 2010
Hollywood |
Conference Agenda Day 2
Hollywood, CA - Wednesday, March 25, 2009
Note: Conference agenda is subject to change
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DAY 2
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Wednesday - March 25, 2009
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7:30am - 8:30am
(1 hr )
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Coffee & Registration |
| 8:30am - 9:45am ( 1 hr 15 min) |
Track A - Creative / Production
Optimized Digital Media Workflows
Focusing on the more technical elements of pre and post-video production. What are some tofhe systems, software and solutions to help producers/filmmakers move their content through the value-chain in the most efficient way possible? What are some effective means of streamlining your processes on a budget?
Moderator
Frank Estrada -
Principal - Estrada Media Consultants Group
Panelists
Jason Peterson –
CEO - GoDigitalMedia Group
Doug Korte -
Executive, Americas
Media & Entertainment - IBM
Matt Smith –
Senior Director, Systems Architecture -
Inlet Technologies
Ben Weinberger -
CEO - Digitalsmiths
Track B - Distribution / Monetization
Financing the Future Programming
(where will $ come from)
With more money going to fewer productions, what are the implications for the industry as a whole? While the growth of unscripted programming was spurred on, in part, by challenging negotiations with the creative community, there is no denying that the cost efficiencies that the format offers also contributed to its explosive growth. At the same time, we are seeing efficiencies in production practices, technologies and business models which allow for higher production values for less money. What are investors expectations - especially as it relates to online and mobile distribution? Will they achieve sufficient returns on their investment to justify a long-term commitment to the medium? Or is it, currently, a strategic play?
Moderator
Brady Brim-DeForest –
Co-Founder –TubeFilter
Panelists
Tom Meyer –
President - Davie Brown Entertainment
Phil Alberstat -
49 North Media
Greg Neichin -
Co-Founder - PlaceVine
Track C - Social Media
Social Networking as Promotions Tool
What role has social networking played in promoting television and film properties into niche corners of web and mobile? What have been the tangible and more obscure results of these promotional activities? Can social media become a direct revenue stream for entertainment brands? How can media brands effectively leverage the tools and analytics offered by social networks?
Moderator
Jason Ling -
Promethean Industries - Founder/Chief Strategist
(former Head of Mobile - MySpace)
Panelists
Amy Iorio –
Founder - Ten R Ten Productions
Michael Murray -
President - New Media Nation
Dimitry Ioffe –
Founder & CEO - The Visionaire Group
Sasha Pave –
VP Product Marketing - Real Girls Media Network
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| 9:45am - 10:30am (45 min) |
Networking Break |
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10:30am -11:45am
(1 hr 15 min)
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Track A - Creative / Production
Impact of Guild Negotiations on New Media
Now that things have, somewhat, resolved between the guilds and the networks, where do we stand now? What is the impact of the recent agreements on writers, directors and actors. What were the goals and were they satisfactorily achieved?
Moderator
Jon Healey –
Editor - Los Angeles Times
Panelists
Michael Tabb –
Head of Submission - Strike TV
Michael Kernan –
CEO - NuMedia Studios
Caitlin Hill –
Chief Creative Officer - HitViews
Marc Scarpa –
Founding Co-Chair of the New Media Council East - Producers Guild of America
Elisabeth Flack -
Head of New Media - WGA
Track B - Distribution / Monetization
Learning from History: Traditional Syndication
With all the focus on digital distribution channels and unproven yet innovative models, it is often beneficial for us to look back in history to learn what works and what doesn't. How "different" is digital distribution from traditional syndication? Are there opportunities to maximise use of staff and processes between the two worlds?
Moderator
Arthur Greenwald –
Greenwald Media
Phil Schuman –
Founder - HighView Media
Phillipa Burgess -
Partner - Creative Convergence
Mark Rudolph –
Consultant
John Heinsen –
Principal - Bunnygraph Entertainment
Assaf Tarnopolsky -
VP Mobile Programming & Digital Product Development - Sony Pictures Television International
Track C - Social Media
Widgets as a Promotion and Syndication Platform Panel
The ability to share is key to gaining viral traction online. Widgets, portable applications that people can share across social networks and even add to their desktops, have evolved. Social Marketing Applications, which include, but are not limited to, widgets, mashups, Facebook and MySpace applications, are being used by brands--in some cases in lieu of traditional online advertising--to advertise, launch new products, syndicate video content, and more. Social marketing applications allow content owners to “spread the word” quickly and cheaply, turn users into brand ambassadors, and track ROI easily.
Moderator
Jason Ling -
Promethean Industries - Founder/Chief Strategist
(former Head of Mobile - MySpace)
Panelists
Jennifer Cooper –
CEO - Mixercast
Zach Posner -
VP Corporate Development - National Lampoon
Nick Collier -
VP Creative Director - The Dailey Agency
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| 11:45am - 1:00pm (1 hr 15 min) |
Lunch |
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1:00pm - 2:15pm
(1 hr 15 min)
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Track A - Creative / Production
The Money Shot: "Third" Screen Funding
The current and dominant trend in the industry is to fund fewer productions with larger budgets. What are the implications for film and TV producers and creators with more modest requirements? What are the options available to fund web series, mobile episodes, film and TV where the financing requirements are missing the multiple zeros? The industry is evolving to address the burgeoning production communities with innovative financing models and tighter brand integrations.
Moderator
Brady Brim-DeForest –
Co-Founder –TubeFilter
Panelists
Tim Street –
CEO - APE Digital
Creator of FrenchMaidTV
Brandon Martinez –
New Media Agent - Abrams Artists
Greg Neichin -
Co-Founder - PlaceVine
Track B - Distribution / Monetization
Ad Serving Overview:
How are the brands responding? Who will win/lose/tie? What will the online video networks look like in 12-months time?
Moderator
Joe Morin –
CEO - Storybids
Panelists
Ujjal Kohli –
Bob Walczak –
Carrie Coffee -
Director-Advertising Sales - 4info
Track C - Social Video
A number of innovative companies have launched applications or solutions that can have direct impact on the development of creative programming. Beyond providing programming in a mobile location, this is a “new” breed of broadcast that, rather than treating the consumer as a passive player, invites and integrates the audience member as part of the programming experience. The result - richer and more compelling programming in addition to incremental supporting revenues.
Moderator
Michael Troxler -
Woody Tondorf –
lab Creative - HBOlab
Chris Williams –
GM - T180 Studios
Sarah Szalavitz –
Founder - 7 Robot
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| 2:15pm - 2:45pm (30 min) |
Networking Break |
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2:45pm - 4:00pm
(1 hr 15 min)
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Track A - Creative / Production
The Future in 3D - Insights on 3D Television
Stereoscopic 3D motion picture imaging has taken Hollywood by storm. Now it's time for immersive 3D content to come to the home on 3D enabled televisions. Hear from the experts on the latest 3D to the home innovations. Learn about the challenges in achieving massive adoption of 3D in the home. Get prepared for paradigm shift in digital home entertainment.
Moderator
Frank Estrada
Principal - Estrada Media Consultants Group
Panelists
Ethan Schur –
Director of Product Marketing -TDVision Systems
Ray Zone -
Stereographer, Producer & Author of 3D Films
Martin Sadoff –
President - Biograph Pictures
Track B - Distribution / Monetization
Sponsor-supported Programming:
We are seeing rapid growth in Sponsor-led programming. Could this model be one of the saving graces of the ad-supported online and mobile video markets?
Moderator
Arthur Greenwald –
Greenwald Media
Panelists
AJ Vernet –
SVP West Coast - Digital Broadcast Group
Reeve Collins –
Track C - Social Media
Transforming Organic Community into a Sustainable Brand
Moderator
Brady Brim-DeForest –
Co-Founder –TubeFilter
Panelists
Kim Evey –
Miles Beckett –
Zadi Diaz –
Executive Producer - Epic Fu
Steve Woolf –
Executive Producer
Epic Fu
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| 4:00pm - 4:15pm (15 min) |
Networking Break |
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4:15pm - 5:30pm
(1 hr 15 min)
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Roundtable
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Note: Conference agenda is subject to change
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