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July 27, 2010
Hollywood |
Conference Agenda Day 1
Hollywood, CA - Tuesday, March 24, 2009
Note: Conference agenda is subject to change
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DAY 1
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Tuesday - March 24, 2009
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7:30am - 8:30am
(1 hr )
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Coffee & Registration |
| 8:30am - 9:45am ( 1 hr 15 min) |
Track A - Creative / Production
Story-Telling for the Digital Age
What are the challenges of script development for multiple platforms? Is there a difference between writing for tv, theatrical, online or mobile? The recent news of Fox Mobile's postponement of their plans for original series development raises a number of questions as to the viability of dedicated platform-specific budgets. Here filmmakers, production executives and writers lay-out their experiences.
Moderator
Joshua Cohen -
Panelists
Jim Louderback -
CEO - Revision3
Michael Murray -
President - New Media Nation
Brent Friedman -
Producer - Afterworld & Gemini Division
Daniel Weidenfeld -
Director of Content Development – Generate
Aaron Mendelsohn -
Chief Creative Officer - Virtual Artists
Lee Zahavi Jessup –
Director - Scriptshark
Track B - Distribution / Monetization
Hyper-Syndication - the In's and Out's
There has never been so many outlets for your media. And, in response, there has sprouting cottage industry positioning itself to help you achieve mass digital distribution in the fewest clicks possible. Hear from those with the networks, those with the tools and those with the know-how.
Moderator
Michael Troxler -
NXT STAGE
Panelists
Brett Wilson –
Scott Bushman –
VP of Content & Business Development - Metacafe
Gary Baker –
John Fitzpatrick –
Business Development - Blip TV
Chase Norlin –
Track C - Social Media
Controlled Social Networks?
The past 12 months has seen a seismic shift in industry attitudes to hyper-syndication and super-distribution. The walled-garden is crumbling and social networks continue to gain audience-share. Production studios, broadcasters and individual creators have, for the most part, accepted the inevitable. But, what are the benefits? What is the end-game. Pay-to-play is passee - but what model replaces it to keep the value-chain intact? Where does social networking fit in Hollywood?
Moderator
Jason Ling -
Promethean Industries - Founder/Chief Strategist
(former Head of Mobile - MySpace)
Panelists
John Heinsen –
Principal - Bunnygraph Entertainment
Damon Berger –
Director of Branded Entertainment - Moderati
The Fine Brothers –
Producers
John DeMarchi –
EVP Sponsorships & Distribution - Saavn
Romi Lassally –
Founder - True Media
Dana Brunetti –
President - Trigger Street Productions
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| 9:45am - 10:30am (45 min) |
Networking Break |
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10:30am -11:45am
(1 hr 15 min)
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Track A - Creative / Production
Just What Is 360 Degree?
It's been a good many years since the concept of 360 degree programming was launched/coined. What efforts have there been since then. How successful have they been. Just what is, exactly, 360? And how can it feed your bottom-line?
Moderator
Jason Stewart –
Producer - Equimedia Group
Panelists
Troy Scarlott –
Group Creative Director - iCrossing
Kat Egan –
Co-Founder/CEO - Exopolis
AJ Tesler –
Executive Director - ITVFest
Manager Development - Lion TV
Lydia Antonini –
Creative Director - Warner Premiere
Track B - Distribution / Monetization
Programming-Led Ad Networks
The proliferation of ad platforms and ad networks would suggest that we have, indeed, reached a mature transparent and standards-based video advertising economy. That said, we know the truth - reporting and standards are fragmented and lack any cohesion. This panel will address "new" modes on old models; experiments with demographically focused context-based channels.
Moderator
Frank Chindamo -
Fun Little Movies
Panelists
Felicia Williams –
Director of Community Programming - NextNewNetworks
Suhaila Suhimi -
VP, Advertising Strategy & Partnerships - MyDamnChannel
Jen Grogono -
Chief Content Officer - ONNetworks
Dave Lavine -
VP of West Coast Sales – Adconion
Daniel Tibbets –
CEO - GoTVNetworks
Track C - Social Media
Participation Programming
The holy grail for any development team is to create formats or concepts that secure traction quickly and feed off their own momentum. What is this "magical stuff" that can shift audiences in their seats and encourage them to adopt the brand in their daily lives?
Promethean Industries - Founder/Chief Strategist
(former Head of Mobile - MySpace)
Panelists
Jason George –
CEO - Telescope
Gabriel Landau –
Co-Founder - Diligent
Daniel Blackburn –
VP of Strategic Accounts - The Hyperfactory
Frank Riva –
Sr. Director, Marketing & Business Development - Apptera
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| 11:45am - 1:00pm (1 hr 15 min) |
Lunch |
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1:00pm - 2:15pm
(1 hr 15 min)
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Track A - Creative / Production
Pre Production
The industry has, until recently, focused on re-purposing made-for-tv or made-for-theatrical content for the various platforms. Certainly, some of the limitations are financial. However - some are attempting to address maximising platform distribution potential from concept through to editing suite. Learn how some industry executives have worked in the pre-production environment to efficiently maximise the context and quality of their programming.
Moderator
Jason Stewart –
Producer - Equimedia Group
Panelists
Scott Zakarin –
Founder - Iron Sink
Felicia Williams –
Director of Community Programming - NextNewNetworks
Donna Michelle Anderson -
Founder - PlanetDMA
Sol Weisel –
Consultant (former EVP, Production & Operations, Playboy Entertainment)
Steve Bradbury -
VP Business Affairs - GoTV Networks
Track B - Distribution / Monetization
Mobile TV: Are We Really Ready?
Regardless of the few successes we read about, what is the value of Mobile TV? What have been the technical or programming challenges and how have they been addressed? What will be the eventual impact of the new spectrums?
Moderator
Jim Beddows –
Board Chair - MEF Americas
Panelists
Charlie Nooney –
Miriam Holzman –
VP - Fox Mobile Entertainment
Bill Sanders –
President - Pervasive Media
Frank Barbieri –
Cheng Wu –
Jonathan Barzilay –
Sr. Vice President, Programming & Advertising - MediaFLO
Track C - Social Media
Closing the Loop: Developing Your Interactive Franchise
Good - you've engaged your audience. They've logged onto your support site. Now what? What are consumers looking for? Why are they digging for more engagement with the brand and how can you deliver that to them?
Moderator
Jason Ling -
Promethean Industries - Founder/Chief Strategist
(former Head of Mobile - MySpace)
Panelists
Naushad Hudu –
Kory Klem –
GM, DECA TV
David Worthen –
Jeff Goldblatt –
Founder & Creative Director - RH Brands
Allen DeBevoise -
Chairman/CEO - Machinima
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| 2:15pm - 2:45pm (30 min) |
Networking Break |
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2:45pm - 4:00pm
(1 hr 15 min)
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Track A - Creative / Production
Post Production
What are the key considerations when all is shot and in the can? What are the techniques you can use to maximise your time in the editing suite to achieve maximum distribution potential across theatrical, TV, On Demand, Broadband Video Networks, Mobile TV, OOH? Learn the tricks and tools of the trade from experienced and skilled industry veterans.
Moderator
Frank Estrada -
Principal - Estrada Media Consultants Group
Panelists
Lawrence Jordan –
CEO/iCreative Director - Jodada
Debra Kaufman –
Editor - MobilizedTV
Track B - Distribution / Monetization
Mobile: What Consumers Want (presented by Mobile Entertainment Forum)
MEF presents the latest exclusive data from US and global markets on what entertainment consumers are increasingly interested in getting on their mobile phones. Session will answer some questions: Is mobile video growing and do consumers enjoy the small screen experience? Are people paying for full-track songs? Is their consumer interest in free ad-supported music? What segments and global regions have best growth prospects in spite of the economic turmoil? The findings are from KPMG’s third annual Global Consumers & Convergence survey of more than 4,000 people in 19 countries worldwide. MEF and KPMG are producing a series of collaborative reports on the trends in mobile entertainment. More findings on this study and the MEF Business Confidence Index will be presented April 1st at CTIA.
Host
Jim Beddows –
Board Chair - MEF Americas
Track C - Social Media
UGC v Pro: The Debate Rages On
User-Generated Content was the bastard-child that pushed the professionals over the edge. Now that the dust has settled, what is or has been the resolution? What prompted production companies and broadcasters to take up the mantle? What IS the value of UGC v re-purposed professional media?
Moderator
Jason Ling -
Promethean Industries - Founder/Chief Strategist
(former Head of Mobile - MySpace)
Panelists
Zach Posner –
VP Corporate Development - National Lampoon
Michael Murray –
President - New Media Nation
The Fine Brothers -
Benny & Rafi - Producers
Randi Siegel -
Siegel Nece Entertainment
Jonathan Small -
VP/Editorial Director -
The Creative Lab - Break Media
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| 4:00pm - 4:15pm (15 min) |
Networking Break |
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4:15pm - 5:30pm
(1 hr 15 min)
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Note: Conference agenda is subject to change
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