As a third generation member of the media creation industries, Lawrence "Larry" Jordan's background includes extensive experience as a feature film and television editor for many of the top creatives at the world’s largest entertainment corporations, including Time Warner, Sony, Fox, MGM and Disney. In this role he supervised all creative aspects of the post-production process on projects with budgets ranging from 1 million to upwards of 80 million dollars.

With a passion for technology, Larry was fortunate to have the opportunity to be one of the earliest adopters of digital, non-linear, editing workflows. Along the way he became an adjunct professor at the American Film Institute's Center for Advanced Studies, and created and taught courses on non-linear editing at UCLA. He has also been a consultant and speaker for companies such as Apple, Adobe, Macromedia, Avid and Radius and has written articles for periodicals including American Cinematographer, Editors Guild Magazine, DV and MacWorld.

In 1999, Jordan created 2-pop.com, an Internet community dedicated to providing information about Apple's revolutionary new post-production software, Final Cut Pro. 2-pop quickly became the premier web destination for the rapidly growing digital video marketplace and was acquired by Creative Planet. It has an active social network to this day at www.2-pop.com. More recently he launched HDFilmtools.com: The Network for Digital Filmmakers. The video based web network delivers timely information about the people and products which are revolutionizing the film and media industries and is among the first to broadcast in high definition video.

Jodada represents Larry's latest and most exciting professional venture: the creation of a new company for a new generation of media. It combines his passions for storytelling, art and technology to create unique and authentic media experiences for every current and emerging distribution platform: the Internet, mobile devices, television, digital cinema and beyond.